The UK broadcasting landscape is undergoing a significant transformation with the introduction of Freely, a free-to-air IPTV service launched in 2024 by Everyone TV—a collaboration between the BBC, ITV, Channel 4, and Channel 5. Freely enables viewers to stream live television and on-demand content via broadband, eliminating the need for traditional aerials .

This move reflects a broader industry trend towards internet-based television. While Freely offers a seamless viewing experience on compatible smart TVs, it currently lacks recording capabilities and doesn't yet provide the full range of Freeview channels. As a result, many households continue to rely on traditional aerial installations to access the complete spectrum of free-to-air content.

For One Vision Digital, this shift underscores the importance of offering hybrid solutions that cater to both traditional and modern viewing preferences. By providing services that integrate aerial installations with internet-based platforms, the company can ensure clients receive comprehensive and future-proof television solutions.